RE-Purpose, RE-Utilize, RE-Optimize and... STRIKE!

February 12, 2011
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Need to write a new blog post and don’t know where to begin?

Can’t think of new content? That’s fine - look over yonder, to some of posts you’ve written in the past. There’s gold in dem der hills!

Look voer there for great content!Look over there for great content!

What content from a year or two ago (or less even) could be modified or updated to include a new slant on an old problem, new data for an old trend… or old information for a new trend. Bottom line - do you have a content asset that with a little polish and re-utilization, could attract new attention?

You might want to review an old blog post from 12 month’s ago and create a new post… cross-linking the two - and relating it to a specific trend of today. OR, yo umight consider turning articles into videos (or vice versa)… we have a great methodology here for doing that. It’s called our Article-9 Power Tool.

Content re-utlilization and re-optimization not only breathes new life into old content, it gives you a cost-effective way to re-purpose content that can work for you today - saving you time and money. No need to go back to the well or re-invent the wheel each time. Engaging in this process will help search engines and consumers rediscover the value you provide.

It IS…. that simple.



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