How the Keyword Research Tool and Internet Marketing Help Us Compete |
February 9, 2011
Written by: FPDominator
Mad Men and Internet Marketing
Have you seen Mad Men?
If you haven’t, it’s a great show about an advertising agency, set in the 1960′s. The ad executives were the
rockstars of the time, paid well to know what was on the minds of consumers.
What would they have made of a keyword research tool, I wonder?
And unlike fifty years ago, there are fewer barriers to entry to many traditional markets. In the past, in
order to compete nation-wide, or internationally… a huge, multinational machine of people and capital was
needed. Now, with a credit card - we just tap into a vast network in an instant.
Fifty years ago, publishing a book was difficult and expensive. A large publishing company could get shelf
space at a major retail outlet, but you couldn’t. Probably still can’t. You needed to print many copies, a risk
and cost out of reach for most people. A publisher could reach out to reviewers, and work the publicity
machines but again - you mostly likely couldn’t and can’t.
Now we can compete.
We can get far more reach, in in much less time, for a fraction of the cost.
So many niches, so little time.
So, what are you going to do today?